Apollo by LMG home loans are residential home loans offered under the Apollo brand of LMG Lending, the lending arm of Loan Market Group (LMG). However, Athena Mortgage Pty Ltd (Athena Home Loans), a Sydney-based digital non-bank lender, funds and provides the loans themselves, and they are available only through brokers in the LMG and Loan Market networks. This page is a factual profile to help borrowers understand who is behind Apollo by LMG home loans and where they may fit. It is not a recommendation, though, and it does not rate or rank lenders.
Apollo by LMG at a Glance
| Item | Detail |
|---|---|
| Lender type | White-label home loan brand of LMG Lending; loans funded by a non-bank lender |
| Brand owned by | Loan Market Group (LMG), a family-owned mortgage aggregator |
| Credit provider | Athena Mortgage Pty Ltd (Athena Home Loans) |
| Launched | November 2024 |
| Credit provider based in | Sydney, NSW |
| Regulated by | ASIC. Credit is provided under Athena Mortgage Pty Ltd’s Australian Credit Licence 502611 |
| Home loans for | Owner-occupiers, investors, self-employed borrowers, company and trust borrowers, and buyers who need bridging finance |
Ownership and History of Apollo by LMG
Apollo is a brand of LMG Lending, which is part of Loan Market Group. Sam White founded Loan Market in 1994, and it remains a family-owned business with no bank ownership. LMG is also the aggregator and licensee group that many Australian brokers, including Ingram Financial, work through.
Apollo launched on 8 November 2024. LMG developed the range in partnership with Athena Home Loans after a series of workshops with more than 75 brokers across Australia, so broker feedback shaped the products. Similarly, industry press describes Apollo as a co-created, white-label offering that Athena funds for LMG brokers.
Athena Home Loans, meanwhile, is a digital non-bank lender based in Sydney. Athena Mortgage Pty Ltd provides the credit for every Apollo product under its own Australian Credit Licence, so the lender of record on an Apollo loan is Athena, not LMG.
The range started with Apollo Max and Apollo Pro, added Apollo Plus for company and trust borrowers in December 2024, and by late 2025 also included Apollo Next, a bridging product for buyers who want to purchase before they sell.
Where Apollo by LMG Home Loans May Suit
- Borrowers who want to maximise borrowing capacity: Apollo Max centres on borrowing power and also offers multiple offset accounts and loan splits.
- Self-employed borrowers: Apollo Pro offers lite-doc income verification in some circumstances, subject to eligibility and lender criteria. See our self-employed home loans page.
- Lower-deposit buyers: some Apollo products may lend up to 85% of the property value without lenders mortgage insurance, subject to criteria.
- Investors using company or trust structures: in particular, Apollo Plus caters to non-trading companies and unit or discretionary trusts. Read more on our investment loans page.
- Buyers who need to buy before they sell: Apollo Next is a bridging product. Our bridging loans page explains how bridging works.
Home Loan Types Apollo by LMG Offers
- Owner-occupied home loans
- Investment property loans
- Refinancing
- Lite-doc loans for self-employed borrowers
- Loans to companies and trusts
- Bridging loans (buy before you sell)
Product names and settings change from time to time, so the current line-up may differ from the summary above. You can also read the lender’s own description at LMG Lending, and the launch coverage in Mortgage Professional Australia.
Getting an Apollo by LMG Home Loan Through Ingram Financial
Of course, every lender has its own policies, processes and quirks, and they change often. Rather than working through them on your own, let Ingram Financial help you navigate the maze and compare Apollo by LMG with the other lenders on our panel.
Shannon Ingram, principal broker at Ingram Financial in Bangor in the Sutherland Shire, compares Apollo by LMG with the rest of the panel based on your situation, and also helps clients across Australia by phone and video. In the meantime, to see current Apollo by LMG products, use the lender filter in our comparison tool.
Ready to talk about an Apollo by LMG home loan? Contact us or book a free chat below.
Apollo by LMG Home Loan FAQs
No. Apollo is a home loan brand of LMG Lending, part of Loan Market Group. Instead, Athena Mortgage Pty Ltd (Athena Home Loans), a non-bank lender that holds its own Australian Credit Licence, funds and provides the loans.
The Apollo brand belongs to Loan Market Group (LMG), a family-owned aggregator founded in 1994. However, the credit provider behind Apollo loans is Athena Home Loans.
Apollo is only available through brokers in the LMG and Loan Market networks. LMG Broker Services Pty Ltd authorises Ingram Financial, so Shannon can compare Apollo with the other lenders on our panel.
Yes, in some circumstances. For example, Apollo Pro caters to self-employed and lite-doc borrowers, subject to eligibility and lender criteria.
About This Profile
Apollo by LMG is a brand of LMG Lending, part of Loan Market Group, with loans funded by Athena Home Loans. LMG Broker Services Pty Ltd (Australian Credit Licence 517192), a related company within Loan Market Group, authorises Ingram Financial, so please ask us how this relationship works. Apollo by LMG is also one of the lenders on our panel. We checked this lender information in September 2026. However, it may change, and the lender sets product availability, policies and eligibility criteria.
The information on this page is general in nature and does not take into account your objectives, financial situation or needs. Lending criteria, fees and charges apply. Consider whether it is appropriate for you and speak to us for advice specific to your situation.